Following on from Adeeba Hussain’s excellent guest blog on measuring the success of communication, this week I have decided to write about the importance of meaningful measures. Whatever organisation you are part of, the way you evaluate your success and impact has to mean something to you. Simply copying the things that someone else measures … Read more
Measurement should not be an after-thought, it gives you the opportunity to assess your added value
Whilst preparing my breakfast bagel this morning (served lightly toasted with honey, if you’re interested) I noticed this message on the wrapper. This brilliant example of demonstrating how the company have listened to – and acted upon – customer feedback, immediately struck me as being worthy of writing about here. Gathering feedback is an important … Read more