In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. … Read more
I believe that effective communication solves problems by motivating people to take actions. But which problems? And which actions? To help my readers understand where communication can support them and their organisation, I have written a series of blog posts covering different problems you can solve by communicating well. This week I am looking at … Read more
A while back I wrote website text for a client who was setting up a new business. At the same time, I was also writing internal web pages for a professional services department at another client. The sites were very different in terms of their ultimate objective and audience groups, so the tone, feel and … Read more
This week is Mental Health Awareness Week. It is fantastic that conversations about this important area of wellbeing are becoming more and more open. With increasing recognition of the impact of our mental wellbeing on all areas of our lives, our workplace communication has an even greater significance. We would not be able – or … Read more
I often talk about ‘effective communication’ in my presentations, comms strategy conversations and training workshops. But what does that phrase actually mean? A good friend asked me this question after reviewing some text for me. And I thought ‘If Pat wants to know what effective communication is, then other people will probably be wondering the same … Read more
Effective communication is not child’s play. It takes time and effort to make it work. But you can take inspiration from a simple playground game.
The term internal communication means many things to many people. The specifics of what is involved, who is involved and the channels that are used can vary greatly between organisations. Factors such as the number of employees, the roles they do, where in the world they are based and so on can make a real … Read more
Last week I ran an Effective Communication for your Charity training masterclass on behalf of Small Charities Coalition. With attendees from a range of different organisations in the room we had lots of discussion, lots of practice of communication skills and techniques and some laughs too. They may have come from different organisations with a … Read more
My first guest post of 2019 comes from copywriter, Holly Head, and gives some really helpful ideas for communicating with remote workers. As someone who works from home full-time, this topic has some personal relevance for me. But I’m certainly not alone. Despite the recent focus on it, remote working, is not a new phenomenon. … Read more
If so, I can help you to solve problems by communicating more effectively and motivating people to take actions. Communication is, apparently, the root of all evil – it is almost always cited in staff surveys and individual conversations at the water cooler as needing improvement. But there are always things you can do to … Read more